CCTV INSTALLER MARKETING

Marketing for CCTV Installers: Exclusive Inquiries, Booked Into Your Calendar

Short answer

MJPromo runs Meta and Google Ads for CCTV and video surveillance installers in the United States. We take one installer per territory, target only your license area, and our US-based team qualifies every inquiry and books it as an appointment. You get people who want a professional install, not price shoppers comparing DIY cameras.

Why do CCTV installers struggle to get good leads?

Three things work against you. Shared lead platforms send the same inquiry to four or five companies, so every job turns into a price race. DIY cameras from big consumer brands make many people think a camera is a quick online purchase. And generalist agencies draw a radius around your shop, which pulls in inquiries from outside the area you are licensed to work in.

Which buyers do we target for CCTV installers?

Business owners who need cameras for a storefront, restaurant, warehouse or office
Property managers responsible for parking lots, entrances and common areas
Homeowners who want a professional system instead of a DIY camera
Companies replacing an outdated or failing system

You decide the mix. If you want mostly commercial jobs, we build the ads and the qualification around commercial scope.

What makes our CCTV ads different?

Every ad names one buying reason, for example a professional install instead of a DIY camera, or footage you can actually use after an incident. Every ad carries a call-out, so people outside your service or your area do not click. And we target your license area state by state, never a radius.

How does an inquiry become a booked appointment?

Our US-based team calls every inquiry, usually within minutes, and checks four things:

1Service fit: they want the camera work you offer, not guard services or anything you do not do
2Location: the job is inside your territory
3Decision authority: the person can approve the purchase
4Contact details: name, phone and email are real

Then we book the appointment into your calendar with notes. No-shows and reschedules are handled by us.

Results from a commercial CCTV and access control integrator

In Northern Virginia, we replaced radius targeting with state-level license-area targeting for a commercial CCTV and access control integrator. Within one week, the share of inquiries from inside Virginia rose from 18 percent to 98.5 percent and the cost per inquiry dropped from $134 to $72.

Read the full case study

Frequently asked questions

Do you work with residential CCTV installers?

Yes. Many installers serve both homeowners and businesses. We set up targeting and qualification for the mix you want, including commercial only.

Should CCTV installers use Meta or Google Ads?

Usually both. Meta reaches business and property owners before they search; Google captures people already searching for camera installation in your area.

How many CCTV installers do you work with per area?

One. We lock a 10-mile territory around your address to one security company and do not run campaigns for a competitor there.