A shared lead is sold to several companies at once, so the fastest caller usually wins. An exclusive lead goes to one company only. A confirmed inspection goes one step further: the homeowner has been called, qualified and booked onto your calendar, and confirmed the day before.
Lead platforms collect a homeowner's request and pass it to several companies in the area. Each pays for the same homeowner. The homeowner then gets three or four calls, compares prices and often picks whoever reached them first.
An exclusive lead goes to one company. That removes the race, but not the work: someone still has to call within minutes, qualify and book. Exclusive leads that nobody calls go cold just as fast.
A homeowner who (1) owns the property, (2) has described a foundation, basement water or crawl space issue, (3) is in your service area, (4) has a time slot on your inspector's calendar, and (5) confirmed that slot by phone or text the day before.
Don't compare cost per lead. Compare cost per sold job. A cheap shared lead that you lose to a faster competitor costs more than an exclusive lead you close. Track leads, booked inspections, shown inspections and sold jobs by month, and divide your total spend by each.
| Shared leads | MJPromo | |
|---|---|---|
| Who else gets the homeowner | 3 to 4 other companies | Nobody |
| Who calls first | Whoever is fastest | We call within minutes during business hours |
| Qualification | None, or a form | Owner, problem and area checked by phone |
| What you receive | A name and a number | A confirmed inspection on your calendar |
| No-shows | Your problem | Confirmed the day before, replaced if they don't show |
| Pricing basis | Per lead, regardless of quality | Program fee plus your own ad spend |
| Area protection | None | One company per area |
An LSA lead comes to you directly, but the homeowner usually contacts several companies from the same results page. In practice it often becomes a race too.
Per lead, often yes. Per sold job, often no, because you aren't competing for the same homeowner.
Yes, by running your own ads and calling every lead within minutes, seven days a week. Most companies can run the ads. The calling is what breaks.