MJPromo
    EXCLUSIVE VS. SHARED

    Exclusive vs. Shared Leads for Security Companies: What Actually Changes

    Short answer

    Shared leads cap your close rate no matter how good your company is, because four or five companies receive the same inquiry within minutes. Exclusive, territory-locked inquiries remove the race and let you sell on trust instead of price.

    How shared lead platforms work

    Platforms such as Angi, HomeAdvisor, Thumbtack or generic lead sellers collect an inquiry once and sell it to several companies. The homeowner or facility manager gets four calls in an hour. Whoever is cheapest or fastest wins. Everyone else paid for nothing.

    What "exclusive" means at MJPromo

    • The ad runs only in your license area.
    • The inquiry comes to you only.
    • A person calls and qualifies it before it reaches your calendar.
    • We do not work with another security company in your territory.

    Comparison

     Shared leadsMJPromo
    Who else gets the inquiry
    3 to 5 companies
    Nobody
    Geography
    Platform-wide, often outside your license area
    Your license area, state by state
    Who qualifies
    Nobody, or an algorithm
    US-based team, by phone
    What you receive
    A name and number
    A booked appointment with notes
    Pricing basis
    Per lead, regardless of quality
    Program fee plus your own ad spend
    Territory protection
    None
    One company per territory
    Who else gets the inquiry
    Shared leads3 to 5 companies
    MJPromoNobody
    Geography
    Shared leadsPlatform-wide, often outside your license area
    MJPromoYour license area, state by state
    Who qualifies
    Shared leadsNobody, or an algorithm
    MJPromoUS-based team, by phone
    What you receive
    Shared leadsA name and number
    MJPromoA booked appointment with notes
    Pricing basis
    Shared leadsPer lead, regardless of quality
    MJPromoProgram fee plus your own ad spend
    Territory protection
    Shared leadsNone
    MJPromoOne company per territory

    When shared leads still make sense

    If you are just starting out and need any work at all, shared leads are a way to fill days. Our system is built for established companies that need control over their pipeline, not volume at any price.

    Want exclusive inquiries?