This case comes from commercial security, where MJPromo worked before focusing on foundation repair and waterproofing. The targeting method is the same one we use for foundation and waterproofing companies today.
Licensed CCTV and access control integrator serving commercial clients in Virginia. Previous campaigns used a radius around the office, which pulled inquiries from Maryland, DC and West Virginia, outside the license area.
Replaced radius targeting with state-level targeting and excluded neighboring states individually. Rebuilt creatives around one buying reason per ad ("professional install vs. DIY") instead of one body with three hooks.
Aug 5 to 11, 2026 vs. Jul 31 to Aug 4
Link CTR 1.20 % on 20,729 impressions. Feed placement delivered all qualified inquiries; Reels overlay delivered clicks but no inquiries and was switched off.
A radius is a circle, a license area never is. For any local service company, geography is the first lever, before creatives and before budget.