Marketing for Foundation Repair Companies
MJPromo books confirmed in-home inspections for independent foundation repair companies. We run Facebook and Instagram ads to homeowners in your area who are noticing cracks, sloping floors or sticking doors, call every lead, check that they own the home and are in your area, and put the inspection on your inspector's calendar. One foundation repair company per area.
Why do foundation repair companies struggle with lead flow?
Most independent foundation repair companies run on three channels: Google Local Services Ads, lead platforms like Angi and HomeAdvisor, and referrals from realtors and past customers. LSA gets more expensive every year and puts you next to national brands for every click. Lead platforms sell the same homeowner to several companies. Referrals come when they come. In clay-soil markets the season adds to it: the phone rings when the soil dries out and goes quiet in winter.
How do Facebook ads work for foundation repair?
Homeowners don't search for "underpinning". They notice a crack that's a little bigger every season, a corner that dropped, doors that stick, floors that slope. Meta ads reach them in that moment, often before they search on Google and land on a national brand. The form filters out renters and tire kickers. A person then calls, qualifies and books. Without the call, Facebook leads are exactly as weak as their reputation. With it, they become inspections.
What a foundation repair lead looks like when it reaches you
A confirmed inspection with notes: owner yes, what they're seeing (for example "stair-step crack in the brick on the north side, back door sticking since summer"), how long it has been going on, address in your area, time slot on your inspector's calendar, confirmed the day before.
The numbers that matter
We look at three numbers with you: cost per lead, cost per confirmed inspection and cost per sold job. Industry figures on the call are only a starting point. Your average job value and your inspectors' close rate decide whether the math works, and we go through them before you start.
Frequently asked questions
Do you run Google Ads or LSA for foundation repair?
No. We run Meta ads (Facebook and Instagram) and keep you on LSA and referrals. We add a second channel next to Google, we don't replace it.
Which markets work best?
Clay-soil markets such as Texas, Oklahoma, Kansas, Missouri and Colorado, and older housing stock anywhere. We check your area before the call.
Do you work with pier-and-beam and slab homes?
Yes. The form and the call capture what the homeowner sees. Your inspector decides on the repair.
Do you only work with one foundation repair company per area?
Yes. One company per service area, defined together by counties and ZIP codes.